Services marketing management : an international perspective
Title
: 
Services marketing management : an international perspective

Personal Author
: 
Kasper, Hans

Publication Information
: 
Chichester : John Wiley & Sons, 1999

ISBN
: 
9780471984900

Subject Term
: 
Service industries -- Marketing -- Management
 
Customer services -- Marketing -- Management

Added Author
: 
Helsdingen, Piet van
 
De Vries, Wouter


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ KL30000005026061HD9980.5 K37 1999Open Access BookAdvance Management