Pengaruh silang budaya ke atas jenama Pizza Hut bagi pengguna bangsa Melayu dan Cina
Title
: 
Pengaruh silang budaya ke atas jenama Pizza Hut bagi pengguna bangsa Melayu dan Cina

Personal Author
: 
Yeak, Hwai Sim

Publication Information
: 
2007

Physical Description
: 
xiv, 99 p. : ill. ; 30 cm.

General Note
: 
Supervisor : Assoc. Prof. Dr. Rohaizat Baharun

Subject Term
: 
Consumer behavior -- Malaysia
 
Consumer satisfaction -- Malaysia

Added Author
: 
Rohaizat Baharun,

Added Corporate Author
: 
Fakulti Pengurusan dan Pembangunan Sumber Manusia

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2007


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_LFPP30000001445HF5415.32 Y43 2007 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah30000010140881HF5415.32 Y43 2007 rafClosed Access ThesisUTM Project Paper (Closed Access)