Explorations of marketing in society
Title
: 
Explorations of marketing in society

Publication Information
: 
Mason, Ohio : Thomson South -Western Educational Pub., 2007

Physical Description
: 
iv, 955 p. ; 25 cm.

ISBN
: 
9780324304305

Subject Term
: 
Marketing -- Social aspects
 
Consumer behavior
 
Social marketing
 
Marketing -- Moral and ethical aspects
 
Public interest

Added Author
: 
Gundlach, Gregory T. (Gregory Thomas)
 
Block, Lauren G.
 
Wilkie, William L.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010079841HF5414 E96 2007Open Access BookBook
PSZ JB30000010193541HF5414 E96 2007Open Access BookBook