Conjoint measurement : methods and applications
Title
: 
Conjoint measurement : methods and applications

Edition
: 
4th ed.

Publication Information
: 
Berlin : Springer, 2007

Physical Description
: 
vii, 373 p. : ill. ; 24 cm.

ISBN
: 
9783540714033

General Note
: 
Available online version

Subject Term
: 
Product management
 
Conjoint analysis (Marketing)
 
New products

Added Author
: 
Gustafsson, Anders
 
Herrmann, Andreas, 1964-
 
Huber, F. (Frank), 1965-

Electronic Access
: 
Fulltext


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010177625HF5415.15 C664 2007Open Access BookBook