Confessions of shameless self-promoters
Title
: 
Confessions of shameless self-promoters

Personal Author
: 
Allen, Debbie

Publication Information
: 
New York, NY : McGraw-Hill, 2006

Physical Description
: 
xiv, 271 p. : ill. ; 23 cm.

ISBN
: 
9780071462020

Subject Term
: 
Communication in marketing
 
Mass media
 
Publicity
 
Sales promotion


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010176174HF5415.123 A45 2006Open Access BookBook