Global brand integrity management : how to protect your product in todays competitive environment
Title
: 
Global brand integrity management : how to protect your product in todays competitive environment

Personal Author
: 
Post, Richard S.

Publication Information
: 
New York, NY : McGraw-Hill, 2008

Physical Description
: 
xv, 309 p. : ill. ; 24 cm.

ISBN
: 
9780071494441

Subject Term
: 
Brand name products
 
Trademark infringement -- Prevention
 
Product counterfeiting -- Prevention
 
Product management

Added Author
: 
Post, Penelope N.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010176170HD69.B7 P674 2008Open Access BookBook