Business marketing management : B2B
Title
: 
Business marketing management : B2B

Personal Author
: 
Hutt, Michael D.

Edition
: 
10th ed.

Publication Information
: 
Mason, OH : South-Western Cengage Learning, 2010

Physical Description
: 
xxxiii, 634 p. : ill. (some col.) ; 26 cm.

ISBN
: 
9780324581676

Subject Term
: 
Industrial marketing
 
Industrial marketing -- Management
 
Industrial procurement -- Management

Added Author
: 
Speh, Thomas W.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ KL30000010237582HF5415.13 H86 2010Open Access BookBook
SPACE KL Main Library30000010195740HF5415.13 H86 2010Open Access BookBook