Consumer behavior and managerial decision making
Title
: 
Consumer behavior and managerial decision making

Personal Author
: 
Kardes, Frank R.

Edition
: 
2nd ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, 2002

ISBN
: 
9780130916020

Subject Term
: 
Consumer behavior
 
Decision making


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000004888057HF5415.3 K37 2002Open Access BookBook
PSZ KL30000004884494HF5415.3 K37 2002Open Access BookBook