Customer relationship management : integrating marketing strategy and information technology
Title
: 
Customer relationship management : integrating marketing strategy and information technology

Personal Author
: 
Zikmund, William G.

Publication Information
: 
New York : John Wiley & Sons, 2003

ISBN
: 
9780471271376

Subject Term
: 
Relationship marketing
 
Customer relations -- Management
 
Customer relations -- Management -- Data processing

Added Author
: 
McLeod, Raymond
 
Gilbert, Faye W.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010018590HF5415.55 Z55 2003Open Access BookBook