Strategic marketing : an introduction
Title
: 
Strategic marketing : an introduction

Personal Author
: 
Proctor, Tony

Edition
: 
2nd ed.

Publication Information
: 
London, UK : Routledge, 2008

Physical Description
: 
xii, 335 p. : ill. ; 26 cm.

ISBN
: 
9780415458160

Subject Term
: 
Marketing -- Decision making
 
Marketing -- Management


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ KL30000010203614HF5415.135 P76 2008Open Access BookBook