Contemporary issues in marketing
Title
:
Contemporary issues in marketing
Publication Information
:
Skudai : Penerbit Universiti Teknologi Malaysia, 2009
Physical Description
:
vi, 189 p. ; 23 cm.
ISBN
:
9789835207174
Subject Term
:
Marketing
Marketing -- Management
Added Author
:
Falinda Padlee
Latifah Che Ahmad
Abu Bakar Abdul Hamid
Norzafir Md. Salleh
Gengeswari Krishnapillai
Melati Ahmad Anuar
Phan Pei Leng
Ahmad Sharifuddin Shamsuddin
Mohammad Khairul Shaleh Mohammed Asari, 1972
Nurul Izzah Mohd. Noran
Rohaizat Baharun
Huam, Hon Tat
Ebi Shahrin Suleiman, 1965-,
Norzaidahwati Zaidin
Lim, Yong Wah
Maimunah Ali\eauthor
Added Title
:
The employers' perceptions of what makes graduates marketable
Critical success factor in persona selling of computer based products
Apiculture strategies in Malaysia : planning and implementation
Higher education and the global marketplace from Malaysia experience
Buyer-supplier relationship : impact on supplier's participation in the local industry
An empirical investigation on EDI determinants and outcome in Malaysian industry
Determinants of brand towards mineral water : a case study of spritzer
Patients' perceptions on clinics service quality
Supply chain management practices in Malaysian manufacturing firms
Genre
:
Book chapter
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
Perpustakaan Raja Zarith Sofiah | 30000010211860 | HF5415 C668 2009 a | Non Circulating UTM Special Collection Materials | Book - UTM Special Collection (Closed Access) |
PSZ JB | 30000010211861 | HF5415 C668 2009 a | Open Access Book | UTM Special Collection (Open Shelves) |
PSZ KL | 30000010213586 | HF5415 C668 2009 a | Open Access Book | UTM Special Collection (Open Shelves) |