Persepsi pengguna terhadap strategi pengiklanan makanan segera kajian kes di MC Donald's UTM Skudai
Title
: 
Persepsi pengguna terhadap strategi pengiklanan makanan segera kajian kes di MC Donald's UTM Skudai

Personal Author
: 
Sapiah Fhareh

Publication Information
: 
2009

Physical Description
: 
xiii, 64p. : ill. ; 30cm.

General Note
: 
Supervisor : Dr. Huam Hon Tat

Subject Term
: 
Advertising -- Malaysia -- Johor
 
Fast food restaurants -- Malaysia -- Johor
 
Consumer behavior -- Malaysia -- Johor

Added Author
: 
Huam, Hon Tat, supervisor

Added Corporate Author
: 
Fakulti Pengurusan dan Pembangunan Sumber Manusia

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_LFPP30000001655HF5415.32 S28 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah30000010212629HF5415.32 S28 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)