Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid
Title
: 
Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid

Personal Author
: 
Lee, Mei Chern

Publication Information
: 
2009

Physical Description
: 
xii, 81p. : ill. ; 30cm.

General Note
: 
Supervisor : Dr. Noraini Abu Talib

Subject Term
: 
Branding (Marketing)
 
Consumers' preferences

Added Author
: 
Noraini Abu Talib,

Added Corporate Author
: 
Fakulti Pengurusan dan Pembangunan Sumber Manusia

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_LFPP30000001649HF5415.1255 L44 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah30000010212572HF5415.1255 L44 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)