Customer perception of innovation characteristic : the case study of blu-ray disc DVD
Title
: 
Customer perception of innovation characteristic : the case study of blu-ray disc DVD

Personal Author
: 
Khoo, Lee Voen

Publication Information
: 
2009

Physical Description
: 
xvii, 96p. : ill. ; 30cm.

General Note
: 
Supervisor : Dr. Aslan Amat Senin

Subject Term
: 
Consumer behavior
 
Technological innovations

Added Author
: 
Aslan Amat Senin

Added Corporate Author
: 
Fakulti Pengurusan dan Pembangunan Sumber Manusia

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_LFPP30000001598HF5415.32 K46 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah30000010212571HF5415.32 K46 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)