The brand equity assessment of Malaysian mobile telecommunication services
Title
:
The brand equity assessment of Malaysian mobile telecommunication services
Personal Author
:
Loo, Siew Lian
Publication Information
:
2009
Physical Description
:
xv, 95p. : ill. ; 30cm.
General Note
:
Supervisor : Ahamad Zaidi Bahari
Subject Term
:
Brand choice
Consumer behavior
Added Author
:
Ahamad Zaidi Bahari
Added Corporate Author
:
Fakulti Pengurusan dan Pembangunan Sumber Manusia
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
1:AHIBS_L | FPP30000001622 | HF5415.3 L66 2009 raf | Closed Access Thesis | UTM Project Paper (Closed Access) |
Perpustakaan Raja Zarith Sofiah | 30000010212566 | HF5415.3 L66 2009 raf | Closed Access Thesis | UTM Project Paper (Closed Access) |