Critical thinking in consumer behavior : cases and experiential exercises
Title
: 
Critical thinking in consumer behavior : cases and experiential exercises

Personal Author
: 
Graham, Judy (Judy Frazer)

Edition
: 
2nd ed.

Publication Information
: 
Upper Saddle River, NJ : Prentice Hall, 2010

Physical Description
: 
173 p. : ill. ; 28 cm.

ISBN
: 
9780136027164

Subject Term
: 
Consumer behavior -- Case studies


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010218530HF5415.3 G72 2010Open Access BookBook