Data mining techniques : for marketing, sales, and customer relationship management
Title
: 
Data mining techniques : for marketing, sales, and customer relationship management

Personal Author
: 
Berry, Michael J. A.

Edition
: 
2nd ed.

Publication Information
: 
Indianapolis, Ind. : Wiley Pub., 2004

Physical Description
: 
xxv, 643 p. : ill. ; 24 cm.

ISBN
: 
9780471470649

General Note
: 
Includes index.

Subject Term
: 
Data mining
 
Marketing -- Data processing
 
Business -- Data processing

Added Author
: 
Linoff, Gordon


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010068124HF5415.125 B47 2004Open Access BookBook
SPACE KL Main Library30000010081723HF5415.125 B47 2004c.2Open Access BookBook