Analyzing decision making : metric conjoint analysis
Title
: 
Analyzing decision making : metric conjoint analysis

Personal Author
: 
Louviere, Jordan J.

Series
: 
Quantitative applications in the social sciences ; 67

Publication Information
: 
Newbury Park, Calif. : Sage Publications, 1988

ISBN
: 
9780803927575

Subject Term
: 
Consumer behavior -- Mathematical models
 
Decision-making -- Mathematical models
 
Conjoint analysis (Marketing)


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000003527870HF5415.32 L69 1988Open Access BookBook