Global product strategy, product lifecycle management and the billion customer question
Title
: 
Global product strategy, product lifecycle management and the billion customer question

Personal Author
: 
Stark, John, 1948-

Series
: 
Decision engineering

Publication Information
: 
London : Springer-Verlag London Limited, 2007

Physical Description
: 
xiii, 215 p. : ill., digital ; 24 cm.

ISBN
: 
9781846289156
 
9781846289149

General Note
: 
Available in online version

Subject Term
: 
Product management
 
Product life cycle
 
Export marketing

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
Full Text

Genre
: 
e-books

Remote access restricted to users with a valid UTM ID via VPN


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JBEB000798EB 000798Electronic Book1:EBOOK