New product screening : a step-wise approach
Title
:
New product screening : a step-wise approach
Personal Author
:
Lesch, William Clarence, 1956-
Publication Information
:
Binghamton, NY : Haworth Press, 1994
Physical Description
:
1 Diskette ; 3 1/2 in
ISBN
:
9781560244042
General Note
:
Also available in printed version : HF5415.153 L47 1993
Subject Term
:
New products -- Marketing -- Evaluation
New products -- Evaluation
Product management -- Data processing
Decision support systems
Added Author
:
Rupert, David
| Library | Item Barcode | Call Number | Material Type | Item Category 1 |
|---|
| PSZ JB | 30000010153655 | DSK 1977 | Computer File Accompanies Open Access Book | Compact Disc Accompanies Open Access Book |