The aging consumer : perspectives from psychology and economics
Title
:
The aging consumer : perspectives from psychology and economics
Publication Information
:
New York, NY : Taylor & Francis, 2010
Physical Description
:
xxi, 301 p. : ill. ; 24 cm.
ISBN
:
9781848728103
9781848728110
Subject Term
:
Older consumers
Consumer behavior
Consumption (Economics)
Marketing
Added Author
:
Drolet, Aimee Leigh
Schwarz, Norbert
Yoon, Carolyn, 1960-
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
PSZ JB | 30000010256961 | HF5415.332.O43 A385 2010 | Open Access Book | Book |