The experience effect : engage your customers with a consistent and memorable brand experience
Title
: 
The experience effect : engage your customers with a consistent and memorable brand experience

Personal Author
: 
Joseph, Jim, 1963-

Publication Information
: 
New York, NY : AMACOM, 2010

Physical Description
: 
xviii, 222 p. : ill. ; 24 cm.

ISBN
: 
9780814415542

General Note
: 
Includes index

Subject Term
: 
Branding (Marketing)
 
Brand loyalty
 
Customer relations


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010252934HF5415.1255 J67 2010Open Access BookBook