Perspectives on branding
Title
: 
Perspectives on branding

Personal Author
: 
Miletsky, Jason I.

Publication Information
: 
Boston, Mass. : Course Learning, c2009

Physical Description
: 
xvi, 276 p. : ill. ; 23 cm.

ISBN
: 
9781598638721

General Note
: 
Includes index

Subject Term
: 
Branding (Marketing)
 
Brand name products
 
Branding (Marketing) -- Case studies
 
Brand name products -- Case studies

Added Author
: 
Smith, Genevieve


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010264054HD69.B7 M55 2009Open Access BookBook