Marketing strategy
Title
: 
Marketing strategy

Personal Author
: 
Ferrell, O. C.

Edition
: 
5th ed.

Publication Information
: 
Australia, AT ; Mason, Ohio : South-Western Cengage Learning, 2011

Physical Description
: 
xxiiI, 743 p. : ill. ; 26 cm.

ISBN
: 
9780538467384

Subject Term
: 
Marketing -- Management
 
Marketing -- Management -- Case studies

Added Author
: 
Hartline, Michael D.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010279590HF5415.13 M358 2011Open Access BookBook
PSZ KL30000010237578HF5415.13 M358 2011Open Access BookBook