Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China
Title
: 
Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China

Personal Author
: 
Xiong, Jia, author

Physical Description
: 
xii, 85 pages : illustrations ; 30 cm.

General Note
: 
Supervisor : Dr Huam Hon Tat

Corporate Subject
: 
Starbucks Coffee Company

Subject Term
: 
Glocalization
 
Consumer satisfaction
 
Customer loyalty
 
Coffeehouses

Added Author
: 
Huam, Hon Tat,

Added Corporate Author
: 
Fakulti Pengurusan dan Pembangunan Sumber Manusia

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_LFPP30000002031HF5415.335 X56 2011 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah30000010270768HF5415.335 X56 2011 rafClosed Access ThesisUTM Project Paper (Closed Access)