ROI of $ocial media : how to improve the return on your social marketing investment
Title
: 
ROI of $ocial media : how to improve the return on your social marketing investment

Personal Author
: 
Powell, Guy R.

Publication Information
: 
Singapore : John Wiley & Sons (Asia), c2011

Physical Description
: 
xviii, 289 p. : ill. ; 24 cm.

ISBN
: 
9780470827413

Subject Term
: 
Internet marketing
 
Social media -- Marketing
 
Social media -- Economic aspects
 
Online social networks -- Economic aspects
 
Social marketing

Added Author
: 
Groves, Steven
 
Dimos, Jerry


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010289408HF5415.1265 P69 2011Open Access BookBook