he social media MBA : your competitive edge in social media strategy development & delivery
Title
he social media MBA : your competitive edge in social media strategy development & delivery

Personal Author
Holloman, Christer

Publication Information
Chichester, West Sussex, UK. ; Hoboken, N.J. : Wiley, 2012.

Physical Description
x, 265 p. : ill. ; 24 cm.

ISBN
9781119963233

Subject Term
Information technology -- Management
 
Social media
 
Customer relations
 
Internet marketing
 
Branding (Marketing)

Added Author
Adeyeri, Eb


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010293767HD30.2 H645 2012Open Access BookBook