We first : how brands and consumers use social media to build a better world
Title
: 
We first : how brands and consumers use social media to build a better world

Personal Author
: 
Mainwaring, Simon

Publication Information
: 
New York : Palgrave Macmillan, 2011

Physical Description
: 
vi, 250 p. ; 24 cm.

ISBN
: 
9780230110267

Subject Term
: 
Social responsibility of business
 
Capitalism
 
Social media -- Economic aspects
 
Branding (Marketing)
 
Internet marketing


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010292949HD60 M35 2011Open Access BookBook