Total global strategy
Title
: 
Total global strategy

Personal Author
: 
Yip, George S.

Edition
: 
3rd ed.

Physical Description
: 
xxiii, 295 pages : illustrations ; 23 cm.

ISBN
: 
9780136089834

General Note
: 
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.

Subject Term
: 
International business enterprises -- Management
 
Strategic planning
 
International trade
 
International economic relations

Added Author
: 
Hult, G. Tomas M.
 
Yip, George S. Total global strategy II


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010294390HD62.4 Y565 2012Open Access BookBook