Creating breakthrough products : revealing the secrets that drive global innovation
Title
:
Creating breakthrough products : revealing the secrets that drive global innovation
Personal Author
:
Cagan, Jonathan, 1961-
Edition
:
2nd ed.
Publication Information
:
Upper Saddle River, N.J. : FT Press, c2013
Physical Description
:
xxxvi, 379 p. : ill. ; 25cm.
ISBN
:
9780133011425
Subject Term
:
New products
Production planning
Product management
Marketing research
Added Author
:
Vogel, Craig M.
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
Perpustakaan Raja Zarith Sofiah | 35000000002371 | HF5415.153 C34 2013 | Open Access Book | Book |
Razak School | 30000010306734 | HF5415.153 C34 2013 | Open Access Book | Book |