Consumer behavior building marketing strategy
Title
Consumer behavior building marketing strategy

Personal Author
Hawkins, Del I.

Publication Information
New York, McGraw-Hill, 2013

Physical Description
1 CD-ROM ; 12 cm.

ISBN
9780077325060

General Note
Also accompanied by text : HF5415.32 H38 2013

Subject Term
Consumer behavior
 
Market surveys

Added Author
Mothersbaugh, David L.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010303114CP 031257Computer File Accompanies Open Access BookCompact Disc Accompanies Open Access Book