Consumer behavior building marketing strategy
Title
:
Consumer behavior building marketing strategy
Personal Author
:
Hawkins, Del I.
Publication Information
:
New York, McGraw-Hill, 2013
Physical Description
:
1 CD-ROM ; 12 cm.
ISBN
:
9780077325060
General Note
:
Also accompanied by text : HF5415.32 H38 2013
Subject Term
:
Consumer behavior
Market surveys
Added Author
:
Mothersbaugh, David L.
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
PSZ JB | 30000010303114 | CP 031257 | Computer File Accompanies Open Access Book | Compact Disc Accompanies Open Access Book |