Modern marketing research : concepts, methods, and cases
Title
: 
Modern marketing research : concepts, methods, and cases

Personal Author
: 
Feinberg, Fred M., author

Edition
: 
2nd ed.

Publication Information
: 
London : Cengage Learning, 2013

Physical Description
: 
xxx, 689 p. : ill. ; 28 cm.

ISBN
: 
9781133191025

General Note
: 
Includes index

Subject Term
: 
Marketing research
 
Marketing -- Management

Added Author
: 
Kinnear, Thomas C., 1943-,
 
Taylor, James R. (James Ronald), 1938-,


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010333859HF5415.2 F45 2013 fOpen Access BookBook