International marketing
Title
:
International marketing
Personal Author
:
Czinkota, Michael R., author
Edition
:
Third Asia-Pacific edition
Publication Information
:
Victoria : Cengage Learning, 2014
Physical Description
:
xviii, 582 pages : illustrations ; 26 cm.
ISBN
:
9780170237871
General Note
:
URL for eResource access : http://login.cengagebrain.com/. Validation for acces : 1 year from registered date of 30.03.2015. Password & login available from backpage of front book cover.
Includes index
Subject Term
:
Export marketing
Globalization -- Economic aspects
International business enterprises
Added Author
:
Ronkainen, Ilkka A.,
Sutton-Brady, Catherine,
Beal, Tim,
Stegemann, Nicole,
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
PSZ JB | 30000010340747 | HF1416 C956 2014 | Open Access Book | Book |