Advertising and integrated brand promotion
Title
: 
Advertising and integrated brand promotion

Personal Author
: 
O'Guinn, Thomas C., author

Edition
: 
Seventh edition

Publication Information
: 
Stamford, C.T. : Cengage Learning, 2015

Physical Description
: 
xx, 407 pages : color illustrations ; 28 cm.

ISBN
: 
9781285187815

Subject Term
: 
Advertising
 
Advertising media planning

Added Author
: 
Allen, Chris T.,
 
Semenik, Richard J.,
 
Scheinbaum, Angeline Close,


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010340810HF5821 O34 2015 fOpen Access BookFolio Book