The cultural side of innovation : adding values
Title
: 
The cultural side of innovation : adding values

Personal Author
: 
Jacobs, D. (Dany)

Series
: 
Routledge studies in innovation, organization and technology ; 33

Publication Information
: 
New York : Routledge, 2014

Physical Description
: 
xviii, 214 pages ; 24 cm.

ISBN
: 
9780415716192

Subject Term
: 
New products
 
Diffusion of innovations
 
Consumer behavior


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah35000000000946HF5415.153 J33 2014Open Access BookBook