Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products
Title
: 
Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products

Personal Author
: 
Sheila Sa'odah Hassan, author

Publication Information
: 
2014

Physical Description
: 
1 CD-ROM ; 12 cm.

General Note
: 
Also available in printed version : HG1601 S54 2014 raf
 
Supervisor : Dr. Ahmad Jusoh

Subject Term
: 
Banks and banking -- Customer services

Added Author
: 
Ahmad Jusoh,

Added Corporate Author
: 
Fakulti Pengurusan

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010346103CP 053605 raUTM Special Collection - Computer FileCompact Disc Accompanies UTM Thesis/Project Paper