The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear
Title
: 
The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear

Personal Author
: 
Nurul Akilah Ishak, 1994-

Publication Information
: 
2017

Physical Description
: 
1 CD-ROM ; 12 cm.

General Note
: 
Also available in printed version :
 
Supervisor : En. Ahmad Sharifuddin Shamsuddin

Added Author
: 
Ahmad Sharifuddin Shamsuddin,

Added Corporate Author
: 
Fakulti Pengurusan

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010348586CP 061902 raUTM Special Collection - Computer FileCompact Disc Accompanies UTM Thesis/Project Paper