PRODUCT MANAGEMENT & STRATEGY
Title
: 
PRODUCT MANAGEMENT & STRATEGY

Personal Author
: 
Lehmann, Donald R., author

Edition
: 
4th. edition

Physical Description
: 
xvi, 384 pages : illustrations ; 26 cm.

ISBN
: 
9789675771170

Subject Term
: 
Product management
 
Marketing -- Management

Added Author
: 
Winer, Russell S.,
 
Shamsul Baharin Saihani,
 
Mohd. Kamal Mohammad Noor,
 
Azreen Joanna Abdul,
 
Nik Mohd. Hazrul Nik Hashim,
 
Syed Shah Alam,


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010356708HF5415.15 L44 2010Open Access BookGift Book