Consumers brand love progression and the influence of culture and consumption values
Title
: 
Consumers brand love progression and the influence of culture and consumption values

Personal Author
: 
Dan, Joon Chew, 1968-, author

Physical Description
: 
1 computer disc (1 text files) : CD-ROM, PDF ; 12 cm in pocket enclosure (14 cm)

General Note
: 
Supervisor : Prof. Dr. Khalil Md. Nor
 
Also available in printed version : HF5415.32 D365 2016 raf

Subject Term
: 
Brand loyalty
 
Customer loyalty
 
Consumers' preferences

Added Author
: 
Khalil Md. Nor,

Added Corporate Author
: 
Fakulti Pengurusan

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2016


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010358536CP 064631 raUTM Special Collection - Computer FileCompact Disc Accompanies UTM Thesis/Project Paper