Marketing to Millennials
Title
:
Marketing to Millennials
Personal Author
:
Padveen, Corey
Series
:
for dummies
Physical Description
:
xv, 336 pages : illustrations ; 23 cm.
ISBN
:
9781119369042
General Note
:
Includes index
Abstract
:
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd
Subject Term
:
Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
PSZ JB | 30000010343347 | HF5415.332.Y66 P33 2017 | Open Access Book | Book |