The influence of tv advertisement on the decision to visit Legoland Malaysia
Title
: 
The influence of tv advertisement on the decision to visit Legoland Malaysia

Personal Author
: 
Norsyamila Zulkefley, 1995-, author

Physical Description
: 
xiii, 72 pages : illustrations ; 27 cm.

General Note
: 
Supervisor : Dr. Norzaidahwati Zaidin
 
Also available in CD-ROM : CP 082283 ra
 
Fulltext is available at http://dms.library.utm.my:8080

Subject Term
: 
Consumer behavior
 
Consumers' preferences
 
Television advertising
 
Amusement parks -- Malaysia -- Johor

Added Author
: 
Norzaidahwati Zaidin,

Added Corporate Author
: 
Sekolah Perniagaan Antarabangsa Azman Hashim

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah35000000027864HF5415.32 N679 2019 rafClosed Access ThesisUTM Project Paper (Closed Access)