The effectiveness of facebook’s features in influencing consumer’s purchase intention among Generation Y
Title
: 
The effectiveness of facebook’s features in influencing consumer’s purchase intention among Generation Y

Personal Author
: 
Ummi Nadzirah Idris , 1996-, author

Physical Description
: 
1 computer disc (1 text files) : CD-ROM, PDF ; 12 cm in pocket enclosure (14 cm)

General Note
: 
Supervisor : Dr. Adaviah Mas'od
 
Also available in printed version : HM742 U46 2019 raf

Subject Term
: 
Consumer behavior
 
Social media -- Social aspects
 
Teleshopping
 
Electronic commerce
 
Generation Y

Added Author
: 
Adaviah Mas‘od, 1984-,

Added Corporate Author
: 
Sekolah Perniagaan Antarabangsa Azman Hashim

Thesis (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010360155CP 082329 raUTM Special Collection - Computer FileCompact Disc Accompanies UTM Thesis/Project Paper