Brand equity for service brand online : the case of JOOX
Title
: 
Brand equity for service brand online : the case of JOOX

Personal Author
: 
Muhammad Izzat Abdul Halim, 1996-, author

Physical Description
: 
1 computer disc (1 text files) : CD-ROM, PDF ; 12 cm in pocket enclosure (14 cm)

General Note
: 
Supervisor : Ahmad Sharifuddin Shamsuddin
 
Also available in printed version : HF5415.3 M84 2019 raf

Subject Term
: 
Brand choice
 
Consumers' preferences
 
Streaming video

Added Author
: 
Ahmad Sharifuddin Shamsuddin,

Added Corporate Author
: 
Sekolah Perniagaan Antarabangsa Azman Hashim

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010365924CP 082342 raUTM Special Collection - Computer FileCompact Disc Accompanies UTM Thesis/Project Paper