The effects of product placement in television shows and its influence on purchase intention
Title
: 
The effects of product placement in television shows and its influence on purchase intention

Personal Author
: 
Nawal Athira Mohd. Azhar, 1995-, author

Physical Description
: 
xv, 93 pages : illustrations (some colors) ; 27 cm

General Note
: 
Also available in CD-ROM : CP 084282 ra
 
Fulltext is available at http://dms.library.utm.my:8080
 
Supervisor : Dr. Zuraidah Sulaiman

Subject Term
: 
Product placement in mass media
 
Marketing -- Management

Added Author
: 
Zuraidah Sulaiman,

Added Corporate Author
: 
Sekolah Perniagaan Antarabangsa Azman Hashim

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah35000000029248HF6146.P78 N39 2020 rafClosed Access ThesisUTM Project Paper (Closed Access)