Digital Marketing Strategy : An integrated approach to online marketing
Title
: 
Digital Marketing Strategy : An integrated approach to online marketing

Personal Author
: 
Kingsnorth, Simon, author

Edition
: 
Second Edition

Physical Description
: 
xvii, 364 pages : illustrations ; 25 cm.

ISBN
: 
9780749484224

General Note
: 
Revised edition of the author's Digital marketing strategy, [2016].

Abstract
: 
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Subject Term
: 
Electronic commerce -- Management
 
Internet marketing
 
Strategic planning


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010372172HF5548.32 K56 2019Open Access BookBook