Identifying determinants of retail patronage
Title
Identifying determinants of retail patronage

Personal Author
Stephenson, P. Ronald

General Note
Journal of Marketing. 57-61 ; July 1969

Subject Term
Consumers' preferences -- Research
 
Consumer satisfaction -- Evaluation


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah30000004049288MAK 10994Open Access BookArticle