Relationship between customer satisfaction and marketing mix in fast food industry : case study at KFC Taman Universiti
Title
: 
Relationship between customer satisfaction and marketing mix in fast food industry : case study at KFC Taman Universiti

Personal Author
: 
Ong, Sham Enn

Publication Information
: 
Skudai : Universiti Teknologi Malaysia, 2006

Subject Term
: 
Consumer satisfaction
 
Customer services
 
Customer relations
 
Marketing -- Management

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah30000010097110HF5415.335 O53 2006Closed Access ThesisUTM Project Paper (Closed Access)