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Factors driving Malaysian consumers' adoption intention towards apple watch

Title

Factors driving Malaysian consumers' adoption intention towards apple watch

Personal Author

Lim, Ke Ying, 1996-, author

Physical Description

xviii, 105 pages : illustrations (some colors) ; 27 cm

General Note

Supervisor : Dr. Zuraidah Sulaiman

Subject Term

Consumer behavior -- Malaysia -- Case studies

Consumers -- Malaysia -- Attitudes

Brand choice -- Purchasing -- Malaysia

Added Author

Zuraidah Sulaiman,

Added Corporate Author

Sekolah Perniagaan Antarabangsa Azman Hashim

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

Library	Item Barcode	Call Number	Material Type	Item Category 1
Perpustakaan Raja Zarith Sofiah	35000000027159	HF5415.32 L57 2020 raf	Closed Access Thesis	UTM Project Paper (Closed Access)