What's your story? : storytelling to move markets, audiences, people, and brands
Title
: 
What's your story? : storytelling to move markets, audiences, people, and brands

Personal Author
: 
Mathews, Ryan

Publication Information
: 
Upper Saddle River, NJ. : Financial Times, 2008

Physical Description
: 
xiii, 222 p. : 23 cm.

ISBN
: 
9780132277426

Subject Term
: 
Marketing
 
Storytelling -- economic aspects
 
Corporate culture


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010183940HF5415 M34 2007Open Access BookBook