Contemporary issues in marketing
Title
: 
Contemporary issues in marketing

Publication Information
: 
Skudai : Penerbit Universiti Teknologi Malaysia, 2009

Physical Description
: 
vi, 189 p. ; 23 cm.

ISBN
: 
9789835207174

Subject Term
: 
Marketing
 
Marketing -- Management

Added Author
: 
Falinda Padlee
 
Latifah Che Ahmad
 
Abu Bakar Abdul Hamid
 
Norzafir Md. Salleh
 
Gengeswari Krishnapillai
 
Melati Ahmad Anuar
 
Phan Pei Leng
 
Ahmad Sharifuddin Shamsuddin
 
Mohammad Khairul Shaleh Mohammed Asari, 1972
 
Nurul Izzah Mohd. Noran
 
Rohaizat Baharun
 
Huam, Hon Tat
 
Ebi Shahrin Suleiman, 1965-,
 
Norzaidahwati Zaidin
 
Lim, Yong Wah
 
Maimunah Ali\eauthor

Added Title
: 
The employers' perceptions of what makes graduates marketable
 
Critical success factor in persona selling of computer based products
 
Apiculture strategies in Malaysia : planning and implementation
 
Higher education and the global marketplace from Malaysia experience
 
Buyer-supplier relationship : impact on supplier's participation in the local industry
 
An empirical investigation on EDI determinants and outcome in Malaysian industry
 
Determinants of brand towards mineral water : a case study of spritzer
 
Patients' perceptions on clinics service quality
 
Supply chain management practices in Malaysian manufacturing firms

Genre
: 
Book chapter


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah30000010211860HF5415 C668 2009 aNon Circulating UTM Special Collection MaterialsBook - UTM Special Collection (Closed Access)
PSZ JB30000010211861HF5415 C668 2009 aOpen Access BookUTM Special Collection (Open Shelves)
PSZ KL30000010213586HF5415 C668 2009 aOpen Access BookUTM Special Collection (Open Shelves)